The quantity of audiovisual media to be processed by audiovisual archives is in a constant increase. Processing in this context does not only mean storage and management, but also to make it retrievable and in a later stadium to make it accessible in a contextualized way to several target groups. Parallel to this a rapid evolution has been going on in the last decade when it comes to alternative methods for metadata creation.
- The re-use of metadata originally created in the production phase, thanks to the digitalisation of the production of media and the development of MAM systems.
- User generated metadata, created via high and low tech projects and systems.
- Automatically generated metadata, an umbrella term for a broad range of technologies that allow the content of sound, moving image or pictures to be automatically described in words without human intervention other than applying a specific algorithm to the media essence.
At the same moment also the number of target groups of the archives is increasing, each of these groups with their own needs and expectations. For those who are determine the strategies of audiovisual archives it comes to redesign the existing ones, often mainly based on old-school manual annotation. In this context it is important to :
- Know these new methods, including their strengths and weaknesses.
- Consider their implementations by making business cases, taking into account the contentwise characteristics of the collection (e.g. the rights situation), the environments from whom the archive acquires the content (e.g. the production methods of the broadcasting industry).
- To implement these alternative methods, not only on a strategical, but also on an organisational level, e.g. by training the catagloging staff in using these methods and thereby respecting strengths and weaknesses of each method.
- To connect the methods for metadata creation with the archive’s goals when it comes to collection management and preservation, search and retrieval and linking and contextualising the collection.
In the presentation I propose, I’ll elaborate on the Hourglass Model as I presented it for the first time in 2013. The Hourglass Model is not a concrete tool, but a theoretical framework for everyone who s confronted with the redesign of the strategies for metadata creation. On the creation level the strengths and weaknesses of the diverse methods of metadata creation are further mapped and at the purpose level the several kinds of use of metadata are further specified. Furthermore, I take a closer look at what it would mean for an archive, if it would use the hourglass Model to redraw its metadata strategy.
Digitization and Acquisition Manager, VIAA (Flemish Institute for Archiving), Ghent, Belgium
- C-level manager of digitization policy and operations, incl. financial management and tendering
- Main responsibility for all state funded digitization of audiovisual archives in Flanders
- € 2.1 mio p/a project portfolio, > 60 LAM’s and broadcasters involved
- Member of the FIAT/IFTA Executive Council, FIAT/IFTA Media Management Commission, PrestoCentre Broadcast Archives CoP
- Programmer and speaker on conferences, author and reviewer, frequent expert panel member
- Guest lecturer at INA, Netherlands Institute for Sound and Vision, Thomas More University, DR,
- Consultancy on audiovisual archives management for Deloitte and the European Commission
- Advisor of the Flemish minister for Culture for the subsidizing of cultural heritage projects